Kellogg's pitch draws fire for 'unrealistic' expectations yesterday

Kellogg's pitch draws fire for 'unrealistic' expectations

The industry is talking about the terms being offered by international FMCG brand Kellogg's.

Federal Police to front parliament committee over media raids yesterday

Federal Police to front parliament committee over media raids

Ita Buttrose, ABC chair, described the raid on its office as unprecedented, telling the minister for communications Paul Fletcher it was “designed to intimidate".

Optus reviews pitch process on the creative agency roster yesterday

Optus reviews pitch process on the creative agency roster

The telco is looking at changing the way it pitches following feedback from agencies.

Influencer platform aims to end tokenistic LGBTQI+ marketing yesterday

Influencer platform aims to end tokenistic LGBTQI+ marketing

A new influencer platform, Jooc’d, aims to end tokenistic advertising to the LGBTQI+ community, while also cleaning up trust in influencer marketing.

#ditchthepitch yesterday

#ditchthepitch

Industry insiders told AdNews it's common for marketers to insert hard-to-meet performance clauses, making even waiver thin margins difficult to achieve.

Movers & Shakers: Admatic, Ogilvy Sydney, MediaCom yesterday

Movers & Shakers: Admatic, Ogilvy Sydney, MediaCom

This week Matthew Crook, Gavin McLeod, Carl Colman and more took on new roles.

Young Gun: BMF strategic planner Josef Wimberger 2 days ago

Young Gun: BMF strategic planner Josef Wimberger

Josef Wimberger has been in the industry for five years and has his eyes on BMF managing director Steve McArdle's role.

Kellogg's pitches $11m media account 2 days ago

Kellogg's pitches $11m media account

Multi-national FMCG giant Kellogg's is set to pitch its media account, AdNews can reveal.

AFL prepares to rebrand, begins work on new logo 2 days ago

AFL prepares to rebrand, begins work on new logo

The Australian Football League is set to undergo a rebrand, with a team of designers reportedly set to develop a new logo for league.

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